Laith Al-Kaisy

writing and designing for humans

When you hire me, I don't work for you.

I work for your users.

We'll speak to them in your voice,

using their language.

We'll create content based on evidence,

with a shared strategy and a user-centred mindset.

Then we'll test it.

And test it again.

After all, we're writing and designing for humans.

People with needs. People like you and me. 

So let's open up your products.

Let's democratise your services. 

So that everyone can understand you.

And your users feel understood.

Investing in content is an investment in people.

Never skimp. Especially on the words.

© 2020 By The Word Ltd. Don't bloody steal anything.